CASE STUDY

FinThrive

A healthcare revenue cycle management company that was growing through multiple mergers and acquisitions hired TGR to collaboratively engage with Subject Matter Experts (SMEs), internal IT and vendors, and  to create a rebranding program unifying all the brands under a single identity.

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INDUSTRY

Revenue Management

ANNUAL REVENUE

$340M

COMPANY SIZE

1,600

KEY ACTIONS TAKEN

  • Developed a detailed rebranding transition roadmap, clearly delineating initiatives
  • Created a program plan with clear timelines and deliverables with enterprise-wide participation
  • Managed organization-wide communications and change management activities
  • Direct reporting to C-Suite and Board Members on progress

PROJECT OUTCOMES

  • Enhanced alignment and accountability across rebranding activities
  • Ensured customer and product considerations were integrated into the rebranding process
  • Single identity adoption enterprise-wide
  • Framework for future mergers and acquisitions

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